Internet Trends

The internet is changing as more customers are researching online and purchasing on the world wide web each year. Online customers are increasing at a pace of 10-15% annually.

  • 217 million US citizens have access to the Internet at home. (Nielsen)
  • 74.9% of the total population (ages 2+ years) is on the Web

Popular Trends in 2009/2010.

  • Website Re-Design and/or Website Optimization
  • User-friendly? Search engine friendly?
  • Booker friendly? Customer Interactivity-friendly (Web 2.0 friendly)?
  • Custom Landing Pages. Speaking to specific customers with a common interest and offering them specific information that relates to their interests. Example, Destination Page. For more information on Hotel Visitor Guides, click here.
  • Who are your most important customers? Customer Segmentation Analysis. Sending specific specials to customer segments.
  • Search Engine Marketing: Natural/organic search and Paid Search (Pay-per-click or PPC)
  • Improve your internet rankings by focusing on LLocal Search Engine Directories and optimizing your presence on each.  Adding photos, encouraging reviews, etc..
  • Mobile Friendly Websites and Web 2.0 Search
  • Strategic Linking and Link Popularity.  Increase your websites referring links by partnering with affiliates, building  relevant links pointing to your website services.
  • Social Media (Consumer Generated Media).  Definition of consumer generated content.  Online content created by Internet users and made available to other Internet users via Web 2.0 interactive technology applications.
  • Email Marketing: Customize your marketing messages and internet promotions. Not everyone wants the same special. Send marketing messages to major customer segments.
  • Email and online internet sponsorships.  Network and partner with other businesses catering to the same customer’s that you have.  Online Display Advertising (e.g. banner ads with a focus on businesses and websites that also service your customers needs.)
  • Social Media Initiatives; Facebook Page, You Tube Video’s, Twitter Account, Company Blogs, Customer Testimonials and Reviews.

Interesting Fact:

  • 38% of US Internet users (72 million) used a social media site at least once a month
  • 89% of US Online Buyers read customer reviews before they buy (43% most of the time, 22% always)

Types of Social Media/Consumer Generated Media:

  • Online discussion boards and forums.  Look for opportunities to contribute.
  • Internet Groups.  Looking for more customers that are part of an internet group where they converse about a common interests
  • Blogs: Corporate Blogs or Social Network-type of consumer blogs.  Blog Search Engines (e.g. technorati.com, BlogPulse.com, etc).  Social Networks. Examples; LinkedIn, Twitter, MySpace, FaceBook
  • Customer Reviews and Testimonials. Example, Google Users and Tripadvisor.com
  • Experience Sharing:  Supplier Initiatives. Example photo sharing.
  • Word of Mouth, Customer Reviews, Customer Testimonials and Viral Marketing.

Search Engines love fresh, relevant content. Social Media offer’s fresh, relevant content. Therfore, Search Engines love Social Media! Social Media Search, also refered to as Web 2.0.

Fact:

Lack of fresh relevant online content is many organizations main weakness in this new Web 2.0 environment.

Consider one of the above internet trends. Call KJAY Internet Marketing Solutions for assitance.
Phone:  608-850-4850. Email wisconsinevents@aol.com